Merchants Of Cool

I really enjoyed watching this video because even though it was filmed such a long time ago it represented us in present day. Advertisement for companies base everything  off of their buyers and what the new trends are if something is not in style already the company takes a big risk on selling it because they don't know whether or not it will be bought. Typically when a company just starts to get the trend it will only stay in for around a month because people now day are looking for new and different they don't want to be categorized as copying someone, they want to be know for someone who started that new trend. It's amazing how if you start something and people like it how fast it will spread through out the world  just by the touch of a button on media.